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Content worth
gathering around.

Hi! I’m Yasmin, a Seattle social media strategist, content creator, creative director and food photographer. I help restaurants, food and lifestyle brands, small businesses and nonprofits find their voice and make content people genuinely care about, locally and nationwide.

Let’s talk
Yasmin Ouf holding a pizza slice and chocolate chip cookie, with a crossbody bag

Seattle, WA · Working nationwide

Latest tables I’ve joined.

8+ yearsCreative + social experience
I’m new here

Kind words travel far.

A kind word from a client will live right here.

Your nameYour brand

Worked together? Share what the process felt like.

Your nameYour team

Tell future clients what changed after our project.

Your nameYour business

The best stories are the ones clients tell next.

Your nameYour organization

Good content is like good food. It brings the right people to the table.

A closer look
at the work.

Friends raising colorful lettuce-wrapped burgers for Halal Smash BRGR

Case study 01 · Restaurant social

Halal Smash BRGR

Building an appetite-first social presence through strategy, photography, short-form video and recurring creative concepts.

  • Social strategy
  • Content creation
  • Photography + Reels
Read the case study
Food Detectives Instagram feed after its educator-first content system was introduced

Case study 02 · Food education

Food Detectives

Turning food literacy into approachable social content that invites curiosity, conversation and participation.

  • Content strategy
  • Editorial guidelines
  • Paid growth + measurement
Read the case study

Reels worth watching twice.

Short-form stories built to stop the scroll, show some personality, and make the food look very, very good.

See more work for
Halal Smash BRGRVisit Instagram ↗

Swipe to keep watching

Find your voice.
Find your people.

Whether you need one good conversation or an ongoing creative partner, I’ll turn what makes your brand different into content that creates real connection.

01

One-time consultation

The Social Reset

A focused, no-fluff session to uncover your brand’s personality, sharpen who you’re speaking to, and build a smarter content direction.

Best for

A fresh perspective, a launch, or a brand that feels stuck.

See details
02

Content workshop

Make It Yourself

A practical workshop that teaches you or your team to create content with personality and connect with the people you want at your table.

Best for

Small teams ready to become their own content studio.

See details
03

Month-to-month consulting

Your Content Co-Pilot

Ongoing guidance, honest feedback, and a strategic eye to keep your voice consistent and your content genuinely useful.

Best for

Teams who can execute but want an expert in their corner.

See details
04

Food photography + video

Made to Make You Hungry

Warm, vivid photo and video that captures the hands, atmosphere, texture, and story behind what you make.

Best for

Restaurants, food brands, menus, launches, and campaigns.

See details
Four people raising colorful lettuce-wrapped burgers photographed by Yasmin OufPhotography for Halal Smash BRGR

I find the thing that makes people pull up a chair.

I’m Yasmin, a Seattle-based social media strategist, content creator, and food photographer with 8+ years of creative and social experience. I believe brands are a lot like dinner tables: the best ones have personality, make people feel welcome, and give everyone something worth talking about.

My sweet spot is finding your human thread, then carrying it from strategy and creative direction through content production. The result feels unmistakably like you and reaches the people most likely to care.

8+ yearsStrategy + productionSeattle, WA
More about Yasmin

Let’s start with
a conversation.

No hard sell. Just a call to hear what you’re building, what’s getting in the way, and where I can help.

Book a call

Not ready for a call? Email me.