People first. Always.
Food, photography and community have always been part of the same story for me. My work grew from a lifelong curiosity about what makes people feel welcome.
I find the thing that makes people pull up a chair.
Growing up, love looked a lot like someone insisting you haven’t eaten enough while refilling your plate for the third time. As an Egyptian in Saudi Arabia, I was surrounded by different cultures and traditions, but food was always the common language. It turned strangers into friends and any place we gathered into home.
In tenth grade, I got my first DSLR and immediately became the person bringing a camera everywhere. I loved capturing the little things; the hands making the food, the crumbs left behind and the moments around the table that were over before anyone realized they mattered.
Eventually, food and photography became one story. Over the years, I’ve spent 8+ years working across social strategy, creative strategy, content creation, photography, video, campaigns and creative direction. I help restaurants, food brands and community-focused organizations bring their personalities to life.
I’m still drawn to the same things: good food, thoughtful details and stories that bring people together.
Let’s start with
a conversation.
No hard sell. Just a call to hear what you’re building, what’s getting in the way, and where I can help.
Book a callNot ready for a call? Email me.